Sunday, August 26, 2012

T-mobile Cannot Justify a True Market "Need" for More Towers

Hey T-Mobile... It Doesn't Pay to Mess With DeKalb, Does It?

(click headline for details)

Angry, but well-behaved, parents and residents in DeKalb County, GA,
stood outside a T-mobile store in Tucker, GA, late last year to show
their disgust with the way the company and the school board worked together
to deny citizens the right to know what was being planned behind
closed doors.  The group marched up and down busy streets in the suburbs of
Atlanta and got the attention of local lawmakers and politicians.  This past July a referendum on the
ballot showed at 62% "NO" vote to cell towes on school grounds.  T-mobile is
expected to back out of its contract with the school system if its applications
for special land use and building permits are denied.



BAD NEWS (if you are T-mobile)

(click headline to read portions of this story, originally found on:  http://www.ajc.com/business/t-mobile-brings-back-1503999.html)
By PETER SVENSSON; The Associated Press:  NEW YORK — Unlimited wireless data is back. After sliding off the menu of cellphone plans, data plans with no caps are making a comeback at smaller wireless companies trying to compete with AT&T and Verizon.

Bargain basement discounts available soon
because, according to this article by the Associated
Press and printed in the Aug. 25, 2012, edition of the AJC,
T-mobile has capacity on their
network to sell... (aka, they do not have
a justified 'need' for any more towers!) 
Markus Schreiber, Associated PressFILE- In this Wednesday Sept. 19, 2007 file photo, an iPhone is displayed next to a T-Mobile sign, in Berlin. Unlimited wireless data is back. After sliding off the menu of cellphone plans, data plans with no caps are making a comeback at smaller wireless companies trying to compete with AT&T and Verizon. T-Mobile USA, the nation's fourth-largest cellphone company, said Wednesday, Aug. 22, 2012, that it will start selling an unlimited-data plan again on Sept. 5, (AP Photo/Markus Schreiber, File)
 
T-Mobile USA, the nation's fourth-largest cellphone company, said Wednesday that it will start selling an unlimited-data plan again on Sept. 5, after stopping sales of such plans early last year. A day earlier, No. 5 carrier MetroPCS cut the price of its unlimited-data plan as a promotion for a limited time.

...

T-Mobile's new plan will cost $5 less than a regular data plan with 5 gigabytes of full-speed data. The advantage of the limited plan is that subscribers can turn their phones into "mobile hotspots," linking tablets and computers to the Internet through the phone. That's not allowed under the unlimited plan.
T-Mobile USA and MetroPCS may have room on their networks, giving them some leeway, at least for now, in offering unlimited data.

...
 
"The bottom line is they have capacity available to attract quite an influx of subscribers without pulling down the network," said Steven Crowley, an independent network engineering consultant.
T-Mobile USA is a unit of German phone company Deutsche Telekom AG and has 33.2 million subscribers. MetroPCS has 9.3 million.
___
August 25, 2012 03:31 AM EDT

AND... then there is this GEM...

T-Mobile losing more lucrative subscribers

T-Mobile continues to struggle to keep valuable customers, losing more than a half-million of its long-term subscribers in the three months ending in June, the company reported Thursday.
(Curtis Compton, ccompton@ajc.com)
(Curtis Compton, ccompton@ajc.com)

Competition from Verizon, AT&T and Sprint for long-term subscribers and rivalry from smaller competitors for prepaid mobile customers continue to put T-Mobile in a bind when it comes to growing its most lucrative customer base – those signing up for long-term contracts, who also tend to have the highest monthly bills.

T-Mobile, the country’s No. 4 cellphone company, said it lost 557,000 contract customers during the period but the loss was offset by gains in prepaid and wholesale customers, leaving it with a net loss of 205,000 customers overall. In the same period a year ago, T-Mobile lost 50,000 customers.

While T-Mobile’s top three competitors increased revenue from monthly fees for contract service, T-Mobile saw a 9 percent drop from the same period a year ago.

T-Mobile, however, reported its customer turnover rate fell during the quarter. The company managed to report a nearly flat second-quarter profit of $207 million, compared with $212 million in the same period a year ago. Revenue fell 3 percent to $4.9 billion.

U.S. regulators last year blocked AT&T’s buyout of T-Mobile, which is a subsidiary of Germany’s Deutsche Telekom AG.

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